Photography

If you’ve spent any time researching photography lighting gear, you’ve probably stumbled across both Godox and Flashpoint. At first glance, they seem like two competing brands. But here’s the truth: Flashpoint is simply the U.S. rebranded version of Godox. It’s distributed exclusively through Adorama, while Godox sells globally under its own name. The hardware, firmware, […]

Interior photography isn’t just about taking a good picture. It’s about capturing how a space feels. For real estate listings, hotel promotions, interior design portfolios, or Airbnb listings, the stakes are high. According to a report from Redfin, homes with professional photography sell up to 32% faster and often fetch higher prices than those with

If you’re an eCommerce seller or product photographer, you know how vital clean, professional images are. Especially in fashion and apparel photography, where showing off the garment without a model, while keeping it dimensional, makes a huge impact on clicks and conversions. That’s where ghost mannequin editing comes in. But not everyone has the budget

Merchandising photography isn’t just about creating pretty pictures. It’s a strategic form of visual communication designed to drive conversions, establish trust, and build a brand identity that resonates across digital channels. In simple terms, it’s how your products “sell themselves” online, without a word being spoken. Done well, merchandising photography turns your product listings into

Choosing the right lens is a pivotal decision for photographers, and the debate between 35mm and 50mm lenses is one of the most common among beginners and professionals alike. Both are prime lenses known for their versatility, sharpness, and ability to produce stunning images, but they serve different purposes based on focal length, perspective, and

Footwear photography is a specialized niche within product photography that focuses on capturing shoes in a visually compelling manner. Whether for e-commerce, editorial spreads, or social media, high-quality footwear photography plays a critical role in showcasing a product’s design, craftsmanship, and appeal. It serves as a bridge between brands and consumers, conveying a story, lifestyle,

In clothing product photography, small details define the bigger picture. The way a fabric falls, the exact tone of burgundy, the crispness of a stitched collar—these visual cues don’t just sell clothes. They sell trust. And none of them are properly captured without the right lens. You can have the best lighting setup, an expensive

When it comes to food photography, your camera body matters, but your lens choice can completely transform the image. It affects everything: perspective, sharpness, detail, depth of field, and how appetizing your dish looks on screen. For food photographers, choosing the best Canon lens for food photography isn’t just about specs, it’s about matching the

Photographing jewelry is one of the most demanding forms of product photography. Each gemstone, metal surface, and tiny detail can either captivate a customer or send them scrolling. Poor lighting, dust specks, reflections, or even a slight color imbalance can undermine an otherwise premium product. And unfortunately, many DIY or even semi-pro jewelry photography setups

Creating great product photos isn’t just about having a good camera or a clean background. It’s about mastering light—how it hits the product, how it wraps around details, and how it brings textures and colors to life. In this article, we’ll walk you through the entire process of setting up lighting for product photography. From